No, they have their own communities and their own friends that you are not paying attention to. I follow a lot of “those people” for my work blog, and trust me, they know how to use Twitter.
My friend Micah noticed that the Twitter trending topics attract a lot of tweets from non-geeky people: People who use text-speak, and more minorities, women, and teens than in the tech geek crowd (white guys with collars and spelling).
His theory: “These people don’t have real Twitter friends. So they all respond to trending topics. And that’s the game, that’s how they use Twitter.”
Insightful? Or kind of offensive?